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Title
Larray Merch Design
Type
Professional
Client
Skill
Merch Design, Illustration, Art Direction
Claudia played a key role in shaping the merchandise line of renowned YouTuber and Hype House member, Larray, whose comedic and authentic content has garnered a massive following of over 40 million across various social media platforms. Based in California, Larray entrusted Claudia with conceptualizing and designing merchandise that would seamlessly align with his established brand identity. From trendy sweatsuits to stylish purses and beyond, Claudia crafted multiple design concepts that not only extended Larray's brand but also introduced fresh and innovative elements. Her creative contributions played a pivotal role in enhancing the appeal of Larray's merchandise, solidifying his position as a prominent figure in the digital entertainment landscape.
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