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Gateway Miami 2023





Art Direction, Large-Scale Design

Claudia was given the pivotal role of overseeing all design aspects for nft now's highly anticipated flagship event, Gateway Miami, held amidst the vibrant backdrop of Miami Art Week. Entrusted with shaping the event's visual identity, Claudia's creative vision extended across both digital and physical realms, where she meticulously crafted every promotional asset, ensuring a cohesive and immersive brand experience for attendees. Departing from the celestial themes of previous iterations, Claudia embarked on a journey to ground the event's branding in the earthy allure of nature and organic materials, infusing every facet of the event with a sense of groundedness and connection to the natural world.

The thematic motifs Claudia envisioned reverberated throughout the event, from the sleek digital invitations to the tangible printed materials, creating a unified narrative that resonated deeply with attendees. Set against the backdrop of the illustrious Faena Forum, owned by the esteemed art visionary Allen Faena, Gateway Miami emerged as a beacon of artistic innovation and cultural resonance. Moreover, Claudia's strategic collaboration with Christie's, the esteemed global auction house, underscored the event's significance within the art world, elevating it to unprecedented heights of prestige and recognition.

In crafting Gateway Miami's visual identity, Claudia not only showcased her exceptional design prowess but also captured the essence of Miami's vibrant artistic landscape. Through her inspired creativity and meticulous attention to detail, Claudia succeeded in shaping an event that transcended boundaries, bridging the realms of art, technology, and culture to create an unforgettable experience for all who attended.

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